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Tuesday, 14 April 2015

How Hyundai Used 11 Cars To Send a Message to Space

It started as a little girl's note to her astronaut dad; it ended as an emotional world record. View more details after the cut...
Stephanie is a 13-year-old-girl from Houston, TX. Her dad is an astronaut who spends a lot of time working on the International Space Station. As such, the pair goes long periods without seeing each other, which can be tough on everyone.
So with the help of Hyundai, Stephanie got to send her dad a hand-written message—one that he could see from orbit. In a mammoth undertaking at the Delamar Dry Lake in Nevada, an army of creative professionals and 11 stunt drivers turned a space more than 1.5 times the size of NYC's Central Park into a notepad.


In lieu of pencils, the team utilized 11 Hyundai Genesis sedans outfitted with state-of-the-art GPS equipment and aggressively studded tires to "write" Stephanie's note exactly as it had been scanned and mapped out on to the massive space.

The result was a new Guinness World Record for the largest tire-track message.
Here's a video of how it went down

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