Aston
Martin is introducing a bespoke product programme for a new super saloon that
will see the revival of the historic Lagonda nameplate in a strictly limited
series. As
has traditionally been the case, the Lagonda badge will once again sit proudly
on a luxurious and exclusive super saloon. See more details and photos after the cut...
The stunning luxury super saloon revives the Lagonda ethos of ‘the finest of fast cars’ and will be offered exclusively in the Middle East, as a result of specific market demand.
The
return of Lagonda follows in the wake of other headline-grabbing projects such
as the One-77 hypercar, V12 Zagato and last year’s CC100 Speedster Concept –
then seen as the ultimate Q by Aston Martin car – which started out simply as a
centenary celebration design concept and, as a result of exceptional demand,
later turned into two customer commissions.
Based
on the brand’s existing flexible VH architecture, the new car draws inspiration
from the highly sought-after William Towns-designed Lagonda of 1976 and
features many of the same cutting edge engineering techniques seen in modern
Aston Martin sports cars such as the use of carbon fibre in the body panels.
It
will be hand-built by the finest craftsmen and women at Aston Martin’s modern
manufacturing facilities in Gaydon, Warwickshire in a dedicated building
previously given over to the creation of the One-77 hypercar.
The
new super saloon will be offered for sale by invitation only and, while precise
pricing details remain confidential, the asking price will be commensurate with
the car’s exclusivity, quality and luxurious nature.
Aston Martin Design
Director Marek Reichman said: "The debut of this luxury super saloon in
the Middle East market will be an exciting moment not only for Aston Martin,
but for discerning customers who are seeking the ultimate in luxury and personalization.
The new model, like its exclusive siblings the One-77 and V12 Zagato, has been
created as a piece of exceptional automotive art. It has been designed and
developed entirely in keeping with the spirit and ethos of previous Lagonda
super saloons – notably the William Towns Lagonda – and as a tribute to this
car it proudly bears the Lagonda nameplate."
Credit: Aston Martin
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